Programmatic Performance Media Solutions. Mufasa Media
Performance Media by Mufasa℠ delivers best-in-class service to drive programmatic media success.
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STRATEGY AND PLANNING
MUFASA MEDIA® designs big picture programmatic media strategy and tactical activation plans (more here about our campaign activation services).
Strategy and planning support can also be provided in the form of quarterly paid media investment plans, innovation roadmaps, A/B test design, and more.
AD OPERATIONS
MUFASA MEDIA® provides programmatic ad operations (ad ops) support.
Ad ops services include (but not limited to): installing analytics tags, configuring conversion goals and optimization events, technical troubleshooting, building creative spec sheets, digital asset coordination, ad server tag generation, and more.
MEDIA ACTIVATION
We support hands-on-keyboard paid media campaign management across the following:
PAID SOCIAL
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Meta (Facebook, Instagram) ads
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LinkedIn ads
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Pinterest promoted pins
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Snapchat ads
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Reddit ads
DISPLAY
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Standard banner display ads
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Responsive text and image display ads
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Rich media display ads
ONLINE VIDEO
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Linear & non linear in-stream video ads on YouTube
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In-feed video ads on YouTube
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Linear & non linear in-stream video ads (outside YouTube)
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In-stream connected TV ads
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Native video ads
ECOMMERCE ACQUISTION
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Sponsored products ads on Google and Bing
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Sponsored product and brand ads on Amazon
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Dynamic products ads on Meta
SEARCH
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Google search ads
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Bing search ads
APP ACQUISTION
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Apple app store search ads
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Google universal app ads (includes Google Play)
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App install & and in-app event ads on Meta
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App install & and in-app event ads on Snapchat
REPORTING AND ANALYSIS
MUFASA MEDIA® can be of service to design measurement strategy and data tracking requirements for a variety of media projects. We also build reporting frameworks and consult on how to best evaluate primary and observed key performance indicators (KPIs). Our goal is to design future reports that are deeply insightful, easy to analyze, and consistent in delivering conclusive learnings. We can also assist in creating important presentations for monthly, quarterly, or annual business reviews.
CONSULTING AND PROJECT MANAGEMENT
Whatever the need may be, MUFASA MEDIA® can be a trusted partner to lead important media technology projects. Services include (but not limited to): ad tech platform evaluations, marketing tech stack assessments, yield optimization consulting, subject matter expertise for special projects, web and app marketing analytics installations, and more.
TEAM EXTENSION
The team extension service provides short-term or long-term stopgaps in staffing for programmatic resources of all professional levels. We will function as a flexible extension of your team, taking on fluid or fixed responsibilities as needed. Whether you desire for us to operate as a back office support to your internal team or (if applicable) prefer to put us in end client-facing engagements, our role is entirely moldable to accommodate your custom scope of work.
CRM AND MARKETING AUTOMATION
We provide technical support for customer relationship management (CRM) and marketing automation software.
Whether you're looking for consulting services on how to better utilize your CRM and marketing automation tools, or you seek a technician to deploy integrations between systems, we're here to help.
PROGRAMMATIC KNOWLEDGE ENABLEMENT
An in-house programmatic capability is one where the tech stack is licensed and operated directly by a participating company. While it is an excellent goal to pursue, a functional operation takes time, resources and detailed planning to successfully execute. For companies seeking a guided path to build an in-house programmatic team, MUFASA MEDIA® is here at your service.
Programmatic knowledge enablement is also available in other training forms including education courses tailored for technical and non-technical teams.