Programmatic Performance Media Solutions. Mufasa Media
Performance Media by Mufasa℠ delivers best-in-class service to drive programmatic media success.
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STRATEGY AND PERFORMANCE PLANNING
MUFASA MEDIA® designs big picture programmatic media strategy and tactical activation plans (more here about our hands-on-keyboard campaign set up and management solution). We will translate your marketing objectives into actionable digital KPIs (key performance indicators), and then build meticulously detailed campaign blueprints around these KPIs in order to meet and exceed any performance goal.
Strategy and planning support can also be provided in the form of quarterly or monthly paid media investment plans, innovation roadmaps, A/B test design, dynamic creatives frameworks, and more.
AD OPERATIONS AND TAG MANAGEMENT
MUFASA MEDIA® provides programmatic ad operations (ad ops) support.
Ad ops services include (but not limited to): installation of analytics tags, configuration of conversion goals and optimization events, building of creative spec sheets, digital asset coordination and creative asset management, ad server tag generation and tag trafficking in applicable ad tech platforms, building audience segments and lists for targeting, technical troubleshooting, resolving reporting discrepencies between ad tech platforms and reporting sources, quality assurance, and more.
ACTIVATION AND PERFORMANCE OPTIMIZATION
We support hands-on-keyboard paid media campaign set up and management across the following (in any demand side platform or ad platform):
*ONLINE VIDEO
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Linear and non linear in-stream video ads
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In-feed video ads
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In-app video ads and interstitials
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Native video ads
*for all devices, including connected TV
SOCIAL
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LinkedIn Ads
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Reddit Ads
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Pinterest ads
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Snapchat ads
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Meta (Facebook, Instagram) ads
SEARCH
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Google search ads
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Bing search ads
ECOMMERCE
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Shopping ads on Google and Bing
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Sponsored product and brand ads on Amazon
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Dynamic products ads on Meta
DISPLAY
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Standard banner display ads
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Responsive text and image display ads
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Rich media display ads
APP ENGAGEMENT
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Apple app store search ads
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Google universal app ads (includes Google Play)
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App install & and in-app event ads on Meta
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App install & and in-app event ads on Snapchat
DATA ANALYSIS AND PERFORMANCE REPORTING
MUFASA MEDIA® can be of service to design measurement strategy and data tracking requirements for a variety of media projects. We also build reporting frameworks and consult on how to best evaluate primary and observed key performance indicators (KPIs). Our goal is to design future reports that are deeply insightful, easy to analyze, and consistent in delivering conclusive learnings. We can also assist in creating important presentations for monthly, quarterly, or annual business reviews.
CONSULTING AND TECHNICAL PROJECT MANAGEMENT
Whatever the need may be, MUFASA MEDIA® can be a trusted partner to lead important media technology projects. Services include (but not limited to): ad tech platform evaluations, marketing tech stack assessments, yield optimization consulting, subject matter expertise for special projects, web and app marketing analytics installations, and more.
TEAM EXTENSION
The team extension service provides short-term or long-term stopgaps in staffing for programmatic resources of all professional levels. We will function as a flexible extension of your team, taking on fluid or fixed responsibilities as needed. Whether you desire for us to operate as a back office support to your internal team or (if applicable) prefer to put us in end client-facing engagements, our role is entirely moldable to accommodate your custom scope of work.
CRM AND MARKETING AUTOMATION
We provide technical support for customer relationship management (CRM) and marketing automation software. Whether you're looking for consulting services on how to better utilize your marketing automation tools, or you seek a technician to deploy integrations between systems, we're here to help.
We also assist with: lead scoring and pipeline intelligence, set up of automated workflows, optimizing workflows to improve marketing performance, installation of tracking snippets and event tagging, first party audience segmentation, designing logic for dynamic elements in email content, CRM analytics and revenue funnel design, triggered email marketing strategy, and hands-on-keyboard email campaign activation.
PROGRAMMATIC KNOWLEDGE ENABLEMENT
An in-house programmatic capability is one where the tech stack is licensed and operated directly by a participating company. While it is an excellent goal to pursue, a functional operation takes time, resources and detailed planning to successfully execute. For companies seeking a guided path to build an in-house programmatic team, MUFASA MEDIA® is here at your service.
Programmatic knowledge enablement is also available in other training forms including education courses tailored for technical and non-technical teams.